Posted at 1:00 am on 06/10/2014 by Dr. Rahul Razdan
Over the years, innovation has spurred
both growth and efficiency in the distribution sector for products. Today, as a
product maker, it is easier than ever to market and sell your offerings. The significant innovations for products which
include mail-order catalogs (Sears), superstores with optimized logistics (Walmart)
, specialty superstores (Dick’s, Staples, Bass Pro Shops..etc), and finally into
the world of ecommerce with Amazon/ Ebay.
Service providers have seen no similar
increase in efficiency. At best, one can say that Yellow Pages has provided a directory
(online and in book) and review systems (Yelp, Google) have provided a method for
lowering the barriers for engagement. However, largely suppliers of services are
still in the same position that product makers were decades ago.
There is a great need for services-based
businesses to get the tools to manage their business as well as network with complementary
businesses to build larger more interesting value statements. Why has this not been
done already? Services are hard and complicated. In contrast to products, services
complex to describe, and typically involve a two-way dialog with customer.
complex to manage time/space/capacity.
complex payment relationships (deposits, paid after job is complete)
complex legally with liability agreements to cover on-premises issues
so have to be interlocked with other services to build a more interesting value
statement for the final customer.
Ocoos is unique in solving the above problems.
- Offers a broad set
of capabilities to market services which includes an ability to engage with the
customers before commitment. All customer interactions are managed through integrated
a scheduling function which respects capacity/space, and a patented technique to
more complex models for payments such as deposits and quote/point-of-sale.
legal agreements for digital signature and storage.
b2b marketing interlock through a patented technique for marketing interlock. With
this capability, several small service providers can provides a powerful co-marketing
solution allowing businesses to partner for success. Example: wedding planner, limousine
service, caterer, and florist can go to market together.
all of the above with an integrated database built for analytics, customized reports
and data mining.