Posted at 1:00 am on 06/13/2014 by Dr. Rahul Razdan
Figure 1: Networking of Businesses
Small businesses know the power
of networking in order to gain customers. With this in mind, many small
businesses participate in a number of activities in order to gain customers.
- Local BNI groups focused on
Chambers in various networking events
While effective, these
mechanisms rely on physical interaction. This means that it takes time and is expensive.
Can the Internet help?
Today, one can go onto the
Internet and build a web presence. With this web presence, millions of
businesses try to get the attention of the search engines. Much like a blade in
a field of grass, all businesses start looking the same! In addition, currently
the Internet has no way to expose the reputation that small businesses have
built over many years, nor the partnerships which have been forged/ tested over
Figure 2: Website Integration
With a patented technology, Ocoos solves this
problem with its patented B2B recommendations engine. How does it work?
- A business can ask for a recommendation from
another business. Note: This is quite different from a consumer recommendation
for a business because the reputational risk for the business is higher. Thus,
a B2B recommendation carries quite a bit more weight.
- Assuming the other businesses agrees to
recommend, the two companies are interlocked on the Internet. As figure 2 below
shows, both companies which recommend you and the companies which you recommend
are integrated into their websites naturally.
- Customers can see the recommendations and
traverse between the companies.
What is the power of this approach?
- Crowd Sourcing of Marketing Effort: If one of
the companies in the system is driving a great deal of traffic, the other
companies in their network benefit naturally. In addition, with the linkages
there are multiple way to get to your company from search engines. You have
multiple shots at the Google Sun.
- Enlarging the Circle of Trust: If the customer
knows one of the people in the network, they are much more likely to trust the
other members based on the B2B recommendation.
- Larger Value Statement: Together the companies
in the network can offer a larger value statement to the customer which would
be impossible alone.
Examples of groups which may well want to work
- Wedding Planner, Florist, Limousine Services,
- Real estate agent, banker, tradesmen,
- HR specialist, Corporate Attorney, CPA.
With Ocoos, BNI/ Chamber type of functions can
migrate online, and unlike all the physical interactions involved with BNI/ Chamber,
the recommendations are visible 24x7 to joint customers. Finally, a group of
small companies can effectively group together to serve the customer while
significantly differentiating from competitors which are large or small.