Ocoos Vs Wix

Posted at 12:16 am on 06/04/2014 by Rahul Razdan

Wix, along with Weebly,  have pioneered the world of Do It Yourself (DIY) website development.  Wix focuses on providing a web editor where one can design a web interface without having to worry about the underlying HTML with a What You See Is What You Get (WYSIWIG) editor..  Indeed with Wix one has a large choice in templates which can be customized to your hearts content.  Their tag line is “build gorgeous websites,” and with some effort from the customer(2-3 hours typical), they largely deliver on that brand promise. In addition, Wix has started to build an “app-store” to integrate other third-party services (ecommerce/scheduling) which can be integrated into the Wix Dashboard.  They claim to have over 45M customers and offer their websites for free. Overall, the Wix point-of-view seems to be:  “Here is a tool-kit of templates, vendor integrations, api’s with which you can build your business solution.”   The long term maintenance issues around scaling with devices, browsers, or newer internet technologies are left to the customer.

Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner.  The Ocoos value statement is an integration of the businesses front-end operations...the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer.  Overall, the Ocoos point-of-view is:  “Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices,  browsers, and search. We take care of the technology, so that you can take care of your business!”


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