I found this article this morning as I was reading about the CDC's stop smoking efforts that will begin in July. This seems to be in step with the changes that are beginning to occur for smokers under the Affordable Care Act, and implementing wellness penalties for smoking.
What I take away from this article is truly a lack of understanding how to help smokers with this challenge they face in their lives. I haven't spoken to any smokers including my own family, who don't know the dangers of smoking. Also, the tragedy that befalls many families due to a lost battle with one of many terminal diseases processes caused by cigarettes.
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CDC tries to shock smokers into quitting
By Ferdous Al-Faruque - 06/24/14 06:34 AM EDT
Centers for Disease Control and Prevention will re-launch a shocking ad
campaign in July that features more tragic and gory details of the
consequences of smoking.
nine-weeks starting on July 7, television, radio, billboard, online,
theater, magazine and newspaper ads will feature former smokers who have
lost their teeth to gum disease, have suffered surgery because of lung
cancer and a mother who gave birth prematurely after smoking.
the ads will feature a former smoker named Terrie who died last
September from cancer and who pleads with smokers: “Keep trying until
you succeed – I don't want anybody to have to go through what I’m going
“These new ads are powerful. They highlight illnesses
and suffering caused by smoking that people don’t commonly associate
with cigarette use,” said CDC Director Tom Frieden. “Smokers have told
us these ads help them quit by showing what it’s like to live every day
with disability and disfigurement from smoking.”
The CDC says its
original “Tips From Former Smokers” ad campaign that ran earlier this
year was successful in getting more people to seek information to quit.
their nine-week run, the ads generated more than 100,000 additional
calls to 800-QUIT-NOW,” says the agency. “On average, weekly quitline
calls were up 80 percent while the ads were on the air compared to the
week before they began running.”
The CDC says smoking remains the leading cause of preventable death and disease in the U.S. killing about 480,000 a year.
Read more: http://thehill.com/policy/healthcare/210326-cdc-tries-to-shock-smokers-into-quitting#ixzz35g5frSYY
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