Online Marketing for Small Business -- A Primer on Promotion and Placement

Posted at 5:01 pm on 11/19/2014 by Dr. Rahul Razdan

Any small business  knows that marketing is an important aspect of building the business. The core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a strategy for differentiated value, the next task is to promote the company into the identified market segments.   This is an area where one can spend enormous amounts of money with little incremental benefit, but this article will show that a smart small business can infact gain significant interest by using the appropriate promotion tools.

 

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