There is one big problem with encouraging word-of-mouth referrals. How do we track where they are coming from? We want to reward these people but it is often difficult. Remember always to ask by using the Ocoos questionnaire tool, and lower the barriers of clients telling you. Check it out here http://bit.ly/X02zQX
Customer Engagement Cycle: STEP-2 Entice to Stay in Touch: After a WOW experience the doors are open to build relationship and share experience with their network. 2 things need to happen: Make a connection while the experience is fresh in their mind, and persuade the customer to agree to "opt-in" to staying connected. And yes they need a reason.... STEP - 3 Engage and Reward#EngagementMarketingWeek
STEP-3 Engage People: Engagement drives social visibility which attracts new prospects to your door. Engagement is not a one-way street, if all your audience is doing is listening to you, then you're not fully engaging them
NEXT WEEK: WHY EVERY SMALL BUSINESS SHOULD BLOG
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