What a square pizza will teach you about marketing
It’s the crucial one-two punch for your online marketing. You can’t have one without the other -- like spaghetti and meatballs, peanut butter and jelly, or rock and roll. Amazing content coupled with an outstanding call to action will generate leads. Lots of them!
Content is the engine that drives eyeballs to your website and ultimately to you. I’m not talking about product literature or a meaningless “here’s why we’re great” page on your website.
It’s simple really. People have problems and they want to solve them. Sometimes people have a desire to acquire something or a curiosity as to if there’s a better way to do something. Many times they are trying to solve a very specific dilemma.
Here’s food for thought.