Teaching Professionals’ Business Dilemma
As a teaching professional, whether a golf pro, music teacher, or scuba instructor, there is one fundamental business fact... you only get paid when you complete a service. Your clients do not care about your marketing/advertising efforts or software costs, they just want a quality service delivered. Given that most teaching professionals are independent businesses, their time is divided into performing services, finding new clients, or administrative functions like bookkeeping. These normal business functions are competing for the time that could be using to deliver revenue generating services. But with new technology, this no longer has to be the case.
The internet has been a massive force for change, and has given anyone the ability to be on a level the playing field. For example, everyone can be a publisher (blogging systems), build a video channel (youtube), or sell to the world (eCommerce). The same can be said for business efficiency, the internet can solve the fundamental issues of better efficiency for sales/marketing and radically reduce the cost and time of G&A. However, internet technology is changing so fast that most teaching professionals simply are not in a position to keep up with technology. Further, these technologies are generally built to be consumed by sophisticated specialists. Thus, large businesses can use internet systems for deep data mining/analytics or sophisticated targeted marketing. However, this capability is largely out of reach for most small businesses.
What would be an appropriate solution look like?
Simplicity: Use simple terminology, you need a system that provides maximum benefit with minimum complexities. It should be as easy as setting up a Facebook page.
Cost: Most of the major software systems are out of reach for small businesses, so there is a need for a low cost consumer version.
Training: Support and training must be readily available without paying extremely high premiums.
With a solution like this, the productivity of a teaching professional could rise dramatically, shifting focus to the operations that drive revenue.
So where is this solution? Ocoos.com is a new company looking to solve this problem. Their mission is simple: Help Small Businesses Grow Through Great Technology. Ocoos offers a simple to use solution so anyone can be successful online. Teaching professionals can build and manage a modern website with tools for scheduling clients online and taking payments. Your website seamlessly connects with your back-office tools, allowing your calendar, client management, sales tracking, analytics, and other business functions to update and operate automatically. Not only allowing every small business to be expert bookkeepers but spend absolutely no time worrying about it.