Simple Techniques for Efficiently Running the Internet Marketing for Your Small Law Firm

Dr. Rahul Razdan, CEO Ocoos

02/24/2015 18:07 PM
Total Views: 3890

Efficiency is the lifeblood of a successful small law firm.  But how exactly can a firm have efficient sales and marketing? 

 

The answer lies in 3 key factors and an integrated platform such Ocoos:

 

  1. Simplicity: The process has to be simple and the technology barriers must be minimal.
  2. Structure: A smart small law firm must adopt a structure and discipline around modern commerce, transforming things such as client management into powerful tools, not time burdens.
  3. Complete Integration: People have their own way of doing things, and change can be intimidating.  But the process of moving to a new and better system has to be seamless and effortless. Platforms such as Ocoos include a suite of business tools that work cohesively for off-line transactions and imports/exports with current standards in CRM (SOHO, Gmail, Outlook), Financials (QuickBooks, Quicken), and Calendar (Google Calendar).

 

With such a platform, the small law firm firms can focus on building good habits and getting into a weekly rhythm such as the one below:

 

Weekend: (approx. 45 min)

  • 5 Min: Analytics       
    • Use Ocoos to filter last week’s web visitors and look for trends.
    • Quickly study the effectiveness of any other advertising.
  • 5 Min: Build relationships
    • Filter last week’s customers (2-clicks) on the Platform.
    • Write and send thank-yous  and update email.
  • 5 Mins: Booking Reminders
    • Call or email next week’s customers to finalize schedule.
  • 30 Min: (SEO) Write Blog Post
    • Ocoos Blog: industry news and analysis is great for credibility
    • Share blog in your website

Monday: (approx 15 Min)

  •  7 Min: Daily Client Notes
    • Close day and build relationships by making notes on today’s clients.
  • 7 Min:  Add non-client transactions into system for future analysis.

Tuesday: (approx 15 min)

  • 7 Min: Daily Client Notes
    • 7 day and build relationships.
  • 7 Min: Add non-client transactions into system for future analysis

Wed: (approx 15 Min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships.
  • 7 Min: Add any non-client transactions into system for future analysis

Thursday: (approx 15 min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships
  • 7 Min: Add any non-client transactions into system for future analysis

 

Friday: (approx 15 min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships
  • 7 Min: Add any non-client transactions into system for future analysis

 

Results:

 

1.    Better Marketing: Strong Social Media presence, email marketing, and customer follow-ups.

2.    Smarter Business:  Insight into how your marketing is working, knowledge on what’s driving traffic to your business, client data including which dates and times are most valuable.

3.    Strong Loyal Customer Relationship: Note-tracking will provide better service and customer knowledge, weekly follow-ups and reconnection will boost repeat business, and service reminders will reduce missed opportunity, all leading to better time management.

4.    Visibility and SEO: One blog post per week will create 52 pages on the web leading to your business--and 92% of local commerce research begins online.

 

Total weekly time running a smart business: 2 Hours per week!  The cost of a long lunch without the calories! 

 

Finally, continuing education is vital for small law firms, and now is a great time to invest in your business by learning about state-of-the-art marketing techniques. Look for opportunities to take classes through local colleges. In many states, the cost of broad training courses for the Internet can be reimbursed fully through state workforce training programs.

 

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