Simple Techniques for Efficiently Running the Internet Marketing for Your Small Consulting Practice

Dr. Rahul Razdan, CEO Ocoos

02/24/2015 16:31 PM
Total Views: 4657

Efficiency is the lifeblood of a successful small consulting practice.  But how exactly can a firm have efficient sales and marketing? 

 

The answer lies in 3 key factors and an integrated platform such Ocoos:

 

  1. Simplicity: The process has to be simple and the technology barriers must be minimal.
  2. Structure: A smart small consulting practice must adopt a structure and discipline around modern commerce, transforming things such as client management into powerful tools, not time burdens.
  3. Complete Integration: People have their own way of doing things, and change can be intimidating.  But the process of moving to a new and better system has to be seamless and effortless. Platforms such as Ocoos include a suite of business tools that work cohesively for off-line transactions and imports/exports with current standards in CRM (SOHO, Gmail, Outlook), Financials (QuickBooks, Quicken), and Calendar (Google Calendar).

 

With such a platform, the small consulting practice firms can focus on building good habits and getting into a weekly rhythm such as the one below:

 

Weekend: (approx. 45 min)

  • 5 Min: Analytics       
    • Use Ocoos to filter last week’s web visitors and look for trends.
    • Quickly study the effectiveness of any other advertising.
  • 5 Min: Build relationships
    • Filter last week’s customers (2-clicks) on the Platform.
    • Write and send thank-yous  and update email.
  • 5 Mins: Booking Reminders
    • Call or email next week’s customers to finalize schedule.
  • 30 Min: (SEO) Write Blog Post
    • Ocoos Blog: industry news and analysis is great for credibility
    • Share blog in your website

Monday: (approx 15 Min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships by making notes on today’s clients.
  • 7 Min:  Add non-client transactions into system for future analysis.

Tuesday: (approx 15 min)

 

  • 7 Min: Daily Client Notes
    • Close day and build relationships.
  • 7 Min: Add non-client transactions into system for future analysis

Wed: (approx 15 Min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships.
  • 7 Min: Add any non-client transactions into system for future analysis

Thursday: (approx 15 min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships.
  • 7 Min: Add any non-client transactions into system for future analysis

 

Friday: (approx 15 min)

  • 7 Min: Daily Client Notes
    • Close day and build relationships.
  • 7 Min: Add any non-client transactions into system for future analysis

 

Results:

 

  1. Better Marketing: Strong Social Media presence, email marketing, and customer follow-ups.
  2. Smarter Business:  Insight into how your marketing is working, knowledge on what’s driving traffic to your business, client data including which dates and times are most valuable.
  3. Strong Loyal Customer Relationship: Note-tracking will provide better service and customer knowledge, weekly follow-ups and reconnection will boost repeat business, and service reminders will reduce missed opportunity, all leading to better time management.
  4. Visibility and SEO: One blog post per week will create 52 pages on the web leading to your business--and 92% of local commerce research begins online.

 

Total weekly time running a smart business: 2 Hours per week!  The cost of a long lunch without the calories! 

 

Looking For a Solution: Please Look at Websites for Consultants


©2013 AdvTravl Inc (DBA Ocoos) All Rights Reserved

 

 

Related Links: