SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Why does my website need SEO?
Most of your web traffic is driven by the major commercial search engines like Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
A search engines job is to provide targeted traffic - in other words, what people are looking for. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the 80% of traffic available to websites provided via search.
Keywords are the search terms that users type into the search box, and they carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organisation's success. Targeted visitors to a website can provide publicity, sales, and reputation like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Search engines and their systems are smart and the major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate so they need help. The right amount of investment in SEO can net you thousands of visitors and a whole lot of attention.
Companies are investing more and more in their websites SEO and the fight for the top of the results is becoming increasingly competitive. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it.
Can I do SEO for myself?
Yes, the world of SEO is complex but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. You will be able to find copious amounts of free and available SEO information on the web (including this). Your success in SEO will very much depend on your time commitment, willingness to learn, and the complexity of your website.
Whatever your level of expertise and the objectives of your website, your potential clients must be directed to the correct address. An error at this stage can mean a potential lost sale. For most personal trainers and health professionals, the website is a fundamental part of your sales strategy and it can often bring the highest percentage of clients. Your website should be part of your company's business model.