Marketing myths that might be holding your business back
Go ahead -- try to sell me on why your marketing is just fine the way it is. Prove that the collection of disjointed tactics your company calls marketing works. Better yet, tell me why it's ok for you to think that any marketing is better than doing nothing.
Go ahead, sell me.
Maybe you’ve always done it this way and don’t think it makes sense to change anything. Or, you consider marketing as a luxury you can’t afford. Perhaps it’s a belief system that places the emphasis on face-to-face selling over marketing and that’s where your money goes.
“It’s just the best way for us to do it.” Come on, sell me.