Leveraging the Power of Customer Data to Grow Your Business How CRM tools improve customer experience

Dr. Rahul Razdan, CEO Ocoos

07/27/2015 16:26 PM
Total Views: 2011

If you have a small business website, you have a treasure trove of customer data at your fingertips. But are you properly harnessing the power of this data to increase sales and leads?

Every time a customer visits your website, clicks on certain products, sends you a message, or purchases specific items, they're leaving you data about their tastes, needs, buying habits, and even their preferred method of payment. As clients interact on your website, you can also gather information about their location, age, gender, and spending patterns.

Armed with this data, you can create targeted marketing campaigns that help you build better relationships with your customers, increase customer satisfaction, and ultimately grow your business.

The key to harvesting this customer interaction data is having a capable set of customer relationship management (CRM) tools integrated into your website. A CRM organizes and stores this information in a usable manner so that you can identify your most profitable customers and target them with special offers. With the information available through your CRM, you can increase sales from an existing customer base, target a better crop of prospective customers, and even rekindle relationships with former customers.

Benefits of leveraging customer interaction data include:

Improved Customer Satisfaction: CRM data shows you customers' likes and dislikes, and allows you to receive feedback from them, as well. With this information you can improve products, and offerings, and increase customer loyalty and satisfaction.

Optimized Marketing Campaigns: The amount of customer data you'll have access to will allow you to create targeted, effective marketing campaigns.

Increasing Sales and Revenue: With improved marketing campaigns creating using customer interaction data, you'll see increases in leads, sales, and ultimately, revenue.

You don't have to be a part of a large enterprise to have access to a powerful CRM solution. Small businesses can take advantage of their customer data by launching a robust online business platform that incorporates CRM tools. A website builder such as Ocoos, allows small business owners to showcase their business with an attractive online presence, and leverage the power of customer interaction data with a suite of tools. 

In addition to CRM and contact management tools, Ocoos's website building platform incorporated various payment methods, calendars and appointment scheduling tools, messaging platform, marketing reviews, and a discount manager.

Ocoos even offers a dedicated concierge service that works with small business owners to identify their business goals and user needs, and creates a website that meets those specifications. Owners are always given access to their site so they can make changes at any time, if needed. Additionally, US-based, 24-hour phone and online support is available if questions or issues arise.  

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