Internet Marketing Made Easy, Simple Techniques for Golf Professionals

Ryan McCabe, Co-Founder @ Ocoos

08/01/2013 15:39 PM
Total Views: 2912

The digital customer is among us and more and more golfers are using the Internet to view course layouts, rates, and even book tee times without ever calling the club house. Because of this, it is becoming increasingly important for your course to starting launching or updating its online marketing strategy.

 

The key to a good marketing strategy lies in 3 factors.

 

  1. Simplicity: The process has to be simple and the technology barriers must be small.

  2. Structure: The golf course and/or professional must adopt a structure and discipline around modern commerce, and make things such as client management and social media easier, and less of a time burden.

  3. Complete Integration: Every professional has a way of doing things and change can be intimidating.  The process of moving to a new and better system has to be seamless and effortless. Platforms such as Ocoos.com  include a suite of business tools that completely work for off-line transactions and imports/exports with current standards in CRM (SOHO, Gmail, Outlook), Financials (QuickBooks, Quicken), and Calendar (Google Calendar).

 

With and easy to use platform, the trick is to build good habits and get into a weekly rhythm like the outline provided below. Our outline uses Ocoos.com as the main hub for interaction.

 

Weekend: (1 Hour)

  • 5 Min: Social Media

    • Use Ocoos to concurrently update social media Facebook/Twitter/etc.

    • Why Facebook ?  Some of your customers live there, and can introduce you to more customers.

  • 5 Min: Analytics    

    • Use Ocoos to filter last week’s web visitors and look for trends

    • Quickly Study the impact of any other advertising for effectiveness

  • 5 Min: Build relationships

    • Filter last week’s customers (2-clicks) on the Platform

    • If they took lessons, send them notes from the lesson, if they had a club fitting, get an update on the result

  • 5 Mins: Booking Reminders

    • Call/email the upcoming week’s customers to finalize schedule

  • 40 Min: (SEO)  Write Blog Post

    • Ocoos allows you to quickly post tips and news. Write a quick article about different aspects of the game like, “Tips for Getting Out of the Sand” or “More Distance off the Tee.”

    • You may also want to do an update about an upcoming event or tournament.

    • Share all posts on social media

Monday: (approx 15- Min)

  • 7 Min: Daily Client Notes

    • Close day and build relationships by making notes on today’s clients

  • 7 Min:  Add non-ecommerce (“offline”) transactions into system for future analysis

Tuesday: (approx 20-min)

  • 7 Min: Social Media

    • Use tool to update FB/Twitter/Ocoos with Course Conditions

    • Browse and respond to any interaction

  • 7 Min: Daily Client Notes

    • Close day and build relationships

  • 7 Min: Add offline sales for day

Wed: (approx 15 Min)

  • 7 Min: Daily Client Notes

    • Close day and build relationships

  • 7 Min  Add offline sales for day

Thursday: (approx 20 min)

  • 7 Min: Social Media

    • Use tool to update FB/Twitter/Ocoos with highlight from past PGA Tournament (try to encourage interaction)

    • Browse and respond to any interaction

  • 7 Min: Daily Client Notes

    • Close day and build relationships

  • 7 Min  Add offline sales for day

Friday: (approx 15 min)

  • 7 Min: Daily Client Notes

    • Close day and build relationships

  • 7 Min  Add offline sales for day

 

Results:

 

  1. Better Marketing: Strong Social Media Presence, Email marketing, customer follow-ups

  2. Smarter Business:  Insight into how your marketing is working, knowledge on what’s driving traffic to your business, sales data, etc.

  3. Strong Loyal Customer Relationship: Note tracking for better service and customer knowledge, weekly follow-ups/reconnection will boost repeat business, and service reminders will reduce missed opportunity leading to better time management

  4. Visibility and SEO: 1 blog post per week will create 52 pages on the web leading to your business (92% of local commerce research begins online)

 

Total weekly time running a smart business: 2.5 Hours per week!.... and still time for  quick 9.   


As more and more golfers are turning to the web for golfing advice, they are also looking to make connections with local courses and professionals. Keep your course and teaching professionals ahead of the curve with simple marketing tools like Ocoos.com.