Insurance marketing online is still a wide-open field
As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to insurance online marketing tactics with video and other SEO techniques.
Video marketing in all sectors is big right now.
The average web user will scan an article or read very little and then move on to something else. However, when faced with a video, many users will watch rather than read. If you can get the video off to a fun and informative start, they will continue to watch. As a bonus, YouTube videos are appearing high in Google search results now, which is a great way to be found by potential insurance clients. Research how to produce quality Meta descriptions and how to use tags for better results with Google and other search engines.