How to make sure your customers never dump you for another brand
Customer retention starts before your buyer signs on the dotted line. It’s kind of like dating -- you’re on your best behavior to show why it makes sense to do business with your company while you’re wooing your prospect.
But, what happens once your prospect transitions to customer status? Now, it’s a marriage and at first you’re excited and they’re excited. Yet, doubt can and often does take hold in your new customer’s mind.
Sometimes it creeps in over time. For many buyers it’s almost immediate. Either way, you won’t know it until you receive the phone call -- “We’ve decided to go in another direction and would like to get our money back.”
Or, your soon to be ex-customer just doesn’t purchase again from your company. They never bother to say goodbye and you wonder what’s going on.