How to Easily Offer Online Discounts for Your Business Give your customers access to sales and deals

Dr. Rahul Razdan, CEO Ocoos

08/28/2015 17:53 PM
Total Views: 1429

From Black Friday bargains to buy-one-get-one deals, everyone (and their wallet) loves a good sale. Small business owners can improve customer experience and build loyalty among their clients by offering them special deals and discounts.

Marketing potential skyrockets when business owners leverage the power of a robust online business platform. A robust website allows business owners to target their best customers, and present them with special deals that appeal to their tastes. When businesses offer discounts, online purchases increase -- and so does ROI.

How an Online Platform Can Help

An online business platform is an off-the-shelf website building solution that integrates valuable business tools and features. All website updates and fixes are maintained and managed behind the scenes, so business owners never have to worry about keeping their websites aligned with the most current technologies.

In addition to a powerful frontend, business owners who choose an online business platform also have access to tools that allow them to offer online discounts, and track customer behavior so that they can market directly to customers who are likely to purchase goods or services.

  • Contact Management Tools: Business owners can keep customer information, such as names, email addresses, and phone numbers organized with contact management tools. This feature allows you to stay in touch with your customers at any time.  

  • Customer Relationships Management (CRM): Small business owners can elevate their marketing efforts by using the CRM features that are integrated into their online business platform. CRM tools allow you to track your interactions with your clients -- as well as your clients' behavior when they use your website. CRM tools also help you determine which of your services or products are the most popular, and allow you to monitor growth and sales.

With this information it's possible to target customers with marketing campaigns, such as deals and discounts. For example, if you see that a particular customer has been visiting your website and looking repeatedly at a particular product, you can send them an email offering a discount on that particular item. CRM tools also allow you to find customers who haven't purchased from you in a long time, so you can target them with a special offers, prompting them to return to your website and make a purchase.

These types of personalized offers build trust, loyalty, and improve customer experience.

  • Discount Manager: A discount manager allows businesses to build discount codes which can be used to attract customers or evaluate the effectiveness of advertising campaigns. This manager gives you the chance to offer the sales and deals your customers love.

The easiest way to access these tools and features is by creating your website using an online platform such as Ocoos. With Ocoos, business owners have contact management, CRM, and discount management tools at their fingertips.

Ocoos also offers other valuable business tools such as an appointment scheduler with automatic reminders, B2B co-marketing tools, and online review management. Ocoos even offers a full-service concierge who will work with business owners to understand their goals and needs, then build their website for them. US-based, 24-hour customer service is always available in case questions or issues arise.

Related Links: