Health and Fitness Websites: Why you must have a website and how to build it

08/01/2013 11:01 AM
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“Build Gorgeous Websites” says an advertisement from Wix.com. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you.

Is this really the right way to think about your website ?

It is helpful to remember that the primary purpose of a website is to increase the sales and marketing function of your business. As such, a website has several critical functional roles:

  1. Communicate Basic Business Information:

    1. value statement to the customer

    2. location, contact information

    3. working hours and preferred communication mechanism

    4. background information proving trust and “thought leadership”

  2. Customer Engagement tools

    1. eCommerce for products and services

    2. scheduling of interaction between clients/company

    3. update of consumer specific information

    4. analytics which help understand customer behavior

  3. Front-End of Business Operations

    1. coherence point for client contact information

    2. coherence point for sales information

    3. front-end for database to drive future marketing/sales initiatives

For any website, form must follow function. For example, building an artistic website with a high degree of graphical content which cannot be consumed by search engines is not very productive. However, personalizing with appealing content above a clean functional infrastructure can be very powerful.

 

HEALTH AND FITNESS PROFESSIONALS BUILD YOUR MODERN WEBSITE IN 5 MINUTES HERE: WWW.OCOOS.COM