Effectively Market Your Small Business Online in Less Than 3 Hours a Week

Dr. Rahul Razdan, CEO Ocoos

12/17/2014 17:01 PM
Total Views: 4435



Efficiency is the lifeblood of a successful small business. But how can a firm execute efficient sales and marketing without spending an excessive amount of time on the tactics?  

The answer is found in three key factors -- as well as in using an integrated platform such Ocoos:

  1. Simplicity: The sales and marketing process has to be simple, using easy-to-manage technology.


  1. Structure: A smart small business uses structure and discipline when considering sales tactics, transforming things such as client management and social media into powerful business tools, not time burdens.


  1. Complete Integration: People and businesses are often hesitant to modify their ways of operating -- even if there are better tools at their fingertips. Why? Because change can be intimidating. But it is possible for the process of moving to a new and better system to be seamless and effortless. Platforms such as Ocoos include a suite of business tools that work cohesively for off-line transactions and imports/exports with current standards in CRM (SOHO, Gmail, Outlook), financials (QuickBooks, Quicken), and calendars (Google Calendar).

With this type of platform, small businesses can focus on building good habits and getting into a weekly digital marketing rhythm such as the one below:

Weekend: (1 Hour)


  • 5 Min: Social Media

    • Use Ocoos to update social media Facebook,Twitter and other social media channels concurrently.

  • 5 Min: Analytics

    • Use Ocoos to filter last week’s web visitors and look for trends.

    • Quickly study the effectiveness of any other advertising you've employed.

  • 5 Min: Build Relationships

    • Filter last week’s customers (2-clicks) on the Ocoos platform.

    • Write and send thank you's  and update email.

  • 5 Mins: Booking Reminders

    • Call or email next week’s customers to finalize schedule.

  • 40 Min: (SEO) Write Blog Post

    • Ocoos Blog: Create a blog post on topics like telling a customer story, or sharing industry news.

    • Share blog on social media channels.

Monday: (~ 15 Min)


●      7 Min: Daily Client Notes

  • Close day and build relationships by making notes on today’s clients.

●     7 Min:  Add non-ecommerce transactions into system for future analysis.


Tuesday: (~ 20 min)


  • 7 Min: Social Media

  • Use tool to update Facebook/Twitter/Ocoos.

  • Browse and respond to any interaction.

  • 7 Min: Daily Client Notes

  • Close day and build relationships.

  • 7 Min: Add offline sales for day


Wednesday: (~ 15 Min)


  • 7 Min: Daily Client Notes

    • Close day and build relationships.

  • 7 Min: Add offline sales for day


Thursday: (~ 20 min)


  • 7 Min: Social Media

    • Use tool to update Facebook/Twitter/Ocoos.

    • Browse and respond to any interaction.

  • 7 Min: Daily Client Notes

    • Close day and build relationships.

  • 7 Min: Add offline sales for day

Friday: (~ 15 min)


  • 7 Min: Daily Client Notes

    • Close day and build relationships.

  • 7 Min: Add offline sales for day.

Results:

  1. Better Marketing: You'll build a strong social media presence, increase email marketing and send timely customer follow-ups.


  1. Smarter Business: Insight into how your marketing is working, knowledge on what’s driving traffic to your business, sales data including which dates and times are most valuable.


  1. Loyal Customer Relationships: Note-tracking will let you provide better service and have increased customer knowledge, weekly follow ups and reconnection will boost repeat business, and service reminders will reduce missed opportunity, all of which leads to better time management.


  1. Visibility and SEO: One blog post per week will create 52 pages on your website each year, which can lead potential and current customers to your business -- important because 92% of local commerce research begins online.

Total weekly time spent running a smart business: 2.5 Hours per week! That's cost of a long lunch without the calories!


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