Create a contingency plan for times when business is lean
There’s no bad news to deliver today and you’re in good shape. So, far. And, that’s the point.
You have a blueprint for getting your business to where you want, and all is going well. Your plan is solid and you think all the bases are covered.
Yet, things often don’t go as we expect.
What would you do if a large existing customer suddenly stopped ordering? Or, a competitor announced a new product that exposed a weakness in your offering?
Even when the economy is rocking and the marketplace loves your offering, there will be hiccups. Count on it.