Case Study: Creating a Remodeler Website for Homespaces on the Square How an Online Business Platform Helps Remodelers

Dr. Rahul Razdan, CEO Ocoos

11/08/2015 16:49 PM
Total Views: 1192

When people in the Ocala, Florida region need kitchen or bath remodeling work completed, they can turn to Homespaces on the Square, which provides all manner of flooring options to its clients. Like many remodelers, Homespaces faced the challenge of building brand awareness and growing its client base.


When Homespaces decided to develop its online presence, it opted to use Ocoos Websites for Remodelers, which offers a number of tools and features to help remodelers face their everyday challenges.


Increase Business Awareness


All businesses are happy to have awareness of their brand spread through the local community. Because most people search for businesses online when they need a remodeler, having a robust website that is SEO-friendly and appears in search engine results can help people discover your business. Plus, the site should be mobile optimized because many people search the internet from mobile devices.


Manage Contacts and Build Client Relationships


When you're running a small business, keeping track of your current and former clients and staying in contact with them helps you generate leads. Your online platform can help you organize contact information like names, phone numbers, and email addresses so you can reach clients when you need to do so. Plus customer relationship management (CRM) tools help you identify your most valuable clients so you can send targeted marketing campaigns their way.


Offer Appointment Scheduling


Many remodelers lose countless hours to answering calls and scheduling appointments with prospective and current customers. Online appointment scheduling tools allow their customers to book appointments themselves online. Plus the tool includes automatic reminders, helping remodelers avoid missed or forgotten appointments.


Accept Online Payments


Getting paid is key to success, of course! Having a website that accepts a variety of online payments, including PayPal, and offers a discount manager and other payment tools helps ensure you're paid in a timely manner.


Improve Online Advertising Campaigns


Many remodelers invest in online advertising campaigns through Google AdWords. The Ocoos platform includes tools that allow you to track and analyze those campaigns. Remodelers can determine their successes and failures and adjust the campaigns as needed.


Of course, not every remodeler needs all of these tools, which is why Ocoos features a full-service concierge who will work with remodelers to determine their exact needs. The concierge then builds a website from scratch that addresses those goals and includes all desired features.

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