Case Study: Creating a Personal Care Website for Blades Online Lawn Care How an Online Business Platform Helps Personal Care Businesses

Dr. Rahul Razdan, CEO Ocoos

11/01/2015 19:25 PM
Total Views: 1395

Few people have the time to spend calling and making appointments with lawn care and other personal service companies, although it's necessary to do so. Blades Online Lawn Care hopes to remedy that situation by offering customers the ability to set up lawn and snow removal services with the simple click of a button.


Similar to many personal care services, the folks at Blades faced a number of challenges, namely, growing their business and attracting new customers. When Blades decided to create a business that required an optimum online and mobile experience, they decided to work with Ocoos Websites for Personal Services to create their digital platform.


The Ocoos online business platform offers Blades and other personal care businesses the following features that help them overcome their challenges:


Professional, Mobile-Friendly Storefront

When your website serves as the front door to your business, it's critical that it appear professionally designed, and incorporate SEO-friendly, well-written text, as well as high-quality images. These features create a sense of trustworthiness and professionalism. Additionally, it's important that the site be accessible on mobile devices without error, because an increasing number of people are accessing the internet from mobile devices.


Contact Management Tools

Like Blades, most personal services websites are juggling a number of clients, and it's necessary to stay in contact with them. Your online platform will include contact management tools that collect names, mailing and email addresses, and phone numbers and keep them organized in an easy-to-access system.


Customer Relationship Management (CRM) and Advertising Optimization

CRM tools allow business owners to track and analyze customer behavior across their website. This knowledge allows you to create targeted marketing campaigns geared toward your most valuable customers. This could include special email offers, sales, and other deals. Moreover, many personal services businesses use online advertising tools like Google AdWords to drum up business. Your Ocoos platform allows you to monitor their success and adjust them if needed.


Online Appointment Scheduling Tools

Personal care services depend on clients having the ability to conveniently make appointments. Nothing is more convenient that being able to do that online, at any time. These online appointment scheduling tools also feature automatic reminders, helping eliminate missed or forgotten appointments.


Payment Options

The Ocoos platform offers a variety of online payment processing methods, including PayPal. Plus, you'll have the ability to offer discount codes, accept partial payments, and even allow customers to request a quote and pay later.


When personal care businesses work with Ocoos, they interact with a full-service concierge who creates a website that incorporates the features each business needs to meet its goals.


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