Case Study: Building an Attorney Website for Norman C. Polak How an Online Business Platform Helps Attorneys
Former law enforcement officer Norman "Chris" Polak, P.A. left that field to pursue a different kind of law: working as an attorney and even held the role of assistant state attorney. Today, Chris defends people in Lake County Florida and surrounding areas who have been charged with crimes or who have been injured in auto accidents.
Though his background in law is extensive, Chris still faces challenges that are familiar to all attorneys, namely, attracting new clients and growing awareness of his firm.
When Chris decided to update his website, he chose to do so with an online business platform created by Ocoos Websites for Attorneys. Ocoos websites offer a number of features that help attorneys grow their business.
Mobile Optimized, Professional Showcase
An increasing number of people search for local attorneys online, and while using mobile devices. You website often serves as a person's introduction to your law firm. This means you'll want a professionally designed site that features high quality images and well-written, SEO-friendly text. You website should also appear error-free across mobile devices, like smartphones and iPads.
Staying in contact with your clients is one of the smartest things an attorney can do to keep their business steady. An Ocoos website offers contact management tools that organize the names, addresses, phone numbers, and emails of your clients in an easy-to-access manner.
Customer Relationship Management (CRM)
You don't have to be a mind reader to know what types of services your clients desire. CRM tools allow you to track and analyze user behavior across your site, which yields insights about which services individuals need most. With this knowledge, you can send targeted marketing marketing campaigns or other business offers.
Scheduling With Automatic Reminders
Though you might not be available to your clients 24 hours a day, your website can be. By offering a scheduling tool on your site, clients can book their own appointments at any time. The Ocoos scheduler also features automatic reminders, which helps eliminate missed or forgotten appointments.
Advertising Optimization and B2B Co-Marketing
If you've put money toward online advertising campaigns, your Ocoos website offers tools that can track and analyze those efforts. This allows you to tweak or improve them as needed. Additionally, B2B co-marketing can help link your website with those of related businesses, expanding your marketing reach and building brand awareness.
Ocoos offers a personalized concierge service that will meet with you to discuss your firm's goals, and build a website that meets those needs.