Case Study: Building a Tour Operator Website for Paddle Florida How an Online Business Platform Helps Tour Operators

Dr. Rahul Razdan, CEO Ocoos

11/22/2015 18:16 PM
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Florida's waterways beg to be explored, and Paddle Florida, a nonprofit, helps kayakers bring their dream trips into reality. The organization develops multi-day paddling and camping adventures throughout Florida, and helps share the state's nature and culture while promoting wildlife preservation and water conservation.

Like many tour operators, Paddle Florida faced challenges that include growing brand awareness and building its client base, while maintaining strong relationships with past customers.

When Paddle Florida decided to update their online presence, they chose to use Ocoos Websites for Tour Operators. Ocoos's online business platforms offer a number of features that help tour operators achieve their business goals.

Mobile-Optimized, Professional Showcase

Having a website that is optimized across mobile devices and features a professional, clean design help increase brand awareness and a sense of trustworthiness toward your business. People who want to book a tour will often use your website to serve as the storefront for your business. This means it should include high-quality images and well-written, SEO-friendly text. Your search-optimized website will show up in search results across search engines like Google and Bing.

Book Tours and Accept Payment

Your customers want to book tours with you, and it's necessary to incorporate a booking option directly onto your website so they can do so quickly and conveniently. Additionally, you need to accept payment from those customers, so it's critical your site features a variety of payment methods, including PayPal, and can also accept discounts and coupons.

Contact Management and CRM

Staying in touch with current clients is important to maintaining your business. An Ocoos website offers contact management features that store names, addresses, phone numbers, and emails so you can easily reach your clients at any time. Moreover, customer relationship management (CRM) tools track and analyze your clients' behavior on your website. This information allows you to create targeted marketing campaigns or special offers for your top clients.

Advertising Optimization

Many tour operators invest in online advertising campaigns to drive traffic to their website and business. Your online platform allows you to track and analyze those campaigns, and tweak them as needed to increase their benefit.

Manage Social Media

Interacting with current or potential customers on social media outlets like Twitter and Facebook can positively impact tour operators' businesses. Still, it's tough to find the time to handle the task. Your online business platform offers tools that helps with social media management.

Of course, different tour operators have different goals and needs. That's why Ocoos offers a full-service concierge to work with you and create a website that includes all the features you deem necessary.

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