Case Study: Building a Consultant Website for Reed Roberts Marketing How an Online Business Platform Helps Small Businesses

Dr. Rahul Razdan, CEO Ocoos

10/11/2015 19:29 PM
Total Views: 897

The consulting firm of Reed Roberts Marketing provides marketing solutions to businesses in the hospitality industry. Based in Lady Lake, Florida, Reed Roberts offers a variety of services, including marketing consulting, customer satisfaction training, and secret inspections.


Still, when Reed Roberts decided to create their online business presence, they came face-to-face with the same issues with which most consulting firms struggle. Like many consultants, one of Reed Roberts' biggest challenges has been attracting clients. Still, they understood that creating an online presence is key to building awareness, driving engagement, and building a sense of professionalism and trust.


Plus, the consultants at Reed Roberts hoped to optimize customer engagement through contact management, scheduling, and other tools.


When the time came to develop their website, Reed Roberts opted to use Ocoos Websites for Consultants. The Ocoos platform offered them the following capabilities:


1) Mobile-Optimized, Professional Showcase


Your website gives many current and potential clients their first impression of your consulting firm. It's critical that it have a professional design that projects an air of trustworthiness. This means that Ocoos ensured Reed Roberts site used high-quality images and well-written, SEO-friendly text. Plus, the site is mobile-optimized so it can be easily viewed on mobile devices.


2) Contact Management


Attracting and keeping new clients is a priority. Ocoos's contact management tools allow businesses to collect and store information such as the names, phone numbers, and email addresses of their customers. This allows you to easily reach them whenever you need to communicate with them.


3) Customer Relationship Management (CRM) and Advertising Optimization


CRM tools have become a must-have for consultant websites. These tools allow you to track and analyze client interactions on your website and create targeted marketing campaigns or special offers with that information. If your consultant firm chooses to launch online advertising campaigns, Ocoos offers ad optimization that tracks and analyzes your campaign's successes and failures.


4) Scheduling With Automatic Reminders


A consultant's clients might want to reach them to schedule appointments when the consultant is not available. The solution? Appointment scheduling software with automatic reminders.


5) Payment Management


Getting paid by clients is key to keeping your business afloat. Ocoos's platform incorporates a number of payment processing methods as well as the ability to add discounts and accept gift cards.


Like Reed Roberts Marketing, not every consulting firm needs every one of Ocoos's offerings. That is why Ocoos let's clients work with a full-service concierge who builds the site for you, making sure it addresses your specific goals and user needs. If you decide to add more functionality to your website in the future, it is easy to scale up to a more robust solution at any time.


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