5 Website Design Tips for Small Businesses Is Your Website User and E-Commerce Friendly?

Dr. Rahul Razdan, CEO Ocoos

09/28/2015 12:42 PM
Total Views: 894

Is your small business website up to date or does it look like something that crawled out of the early 2000s internet? Having a modern, user-friendly web design is critical to attracting new business and keeping current clients satisfied. Before launching or redesigning your site, take a look at these five design tips for small business websites.

Create a Professionally Designed Showcase

Your small business website should offer visitors a positive first impression. This means that you'll want to use a professionally designed template that showcases your business's products and services in a user-friendly manner. When your website looks sharp and professional it creates a sense of trustworthiness for new and current customers.

Appear Error-Free Across Mobile Devices and Browsers

An increasing number of people are accessing the internet from their mobile devices, such as smartphones and iPads. Moreover, consumers are not just reading content on their mobile devices, they are increasingly shopping for goods on mobile, as well. With that in mind, it's critical that your site appear without error across various mobile devices. It's also important that your e-commerce tools allow these users to purchase goods via mobile. Finally, make sure your design also appears error-free across a variety of web browsers, like Chrome and Firefox.

Integrate User-Friendly E-Commerce Tools

If you're running a small business, you will likely need a website that has a robust platform chock full of e-commerce tools. Choose a website building platform that incorporates e-commerce tools such as a shopping cart, a variety of payment options, a discount manager, appointment schedule with automatic reminders, and B2B co-marketing features.

Use SEO-Friendly Text and High-Quality Images

The content you choose to include on your website bolsters your professional appearance. If the written content on your site is filled with typos and grammatical errors, you will appear to lack trustworthiness. Similarly, using low-quality images can also damage your reputation. Create content (or hire a content marketing firm to do so) that is well-written, grammatically correct, and SEO-friendly to help boost your ranking on search engines.

Integrate CRM, Contact Management, and Advertising Optimization

Make sure that your website builder includes access to contact management, which allows you to capture important client information such as names, email addresses, and mailing addresses. Additionally, customer relationship management (CRM) is another critical tool for small business owners. CRM allows you to track and analyze the behavior of your website's users so you can target them with relevant marketing campaigns. Finally, if you've engaged in online advertising campaigns with tools such as Google AdWords, it's important to integrate advertising optimization to track your campaign's successes and failures.

It's easy to incorporate all of these features into your small business website when you create your online presence using a website building platform, like Ocoos. Not only does Ocoos integrate these design features, it also offers the help of a full-service concierge who will work with you to build your website from scratch. The concierge will ensure the site meets business goals and user needs. Owners can access their sites and make any changes or updates as needed. If questions arise, 24-hour, US-based support is also available.

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