5 Reasons Non-Profits Need Their Own Websites Discover the Benefits a Website Brings
In today's tech-reliant environment, every organization needs a robust website. This is just as true for a Fortune 500 corporation as it is for a non-profit. Often, a non-profit's website is the first place potential or current donors discover the organization. There are five major reasons why your non-profit needs its own website.
Build Awareness for Your Non-Profit
Though you're immersed in your non-profit's messaging all day, every day, the public might not be in the same boat. A website allows people to learn about your cause, and hopefully, be moved to donate. This means you need an online platform that spreads your message with well-written, SEO-friendly text, and compelling photos and images that hold the attention of folks casually surfing the web.
2) Donor Management
Collecting the contact information of donors is a key priority for non-profits. A robust website allows you to collect valuable contact details from donors, such as names, phone numbers, and email addresses. Your donor management system allows you to easily access this information, sending targeted emails to donors, engaging them, building relationships, and ideally, growing donations.
3) Event Marketing
Special events and galas are key to raising money for non-profits. The hours of work that go into planning such an event could be for naught if your event isn't properly marketed to attract guests. Your website can help you market non-profit events through email campaigns, or creating special pages on the website to promote the function.
4) Social Media Management
Staying relevant in the increasingly crowded world of non-profits is difficult. Many smart non-profits keep themselves engaged in conversation with their counterparts, donors, and the public through social media channels like Facebook and Twitter. An online platform can help you manage your social media channels, helping you stay in close contact with the people who matter.
5) Accept Online (and Mobile) Donations
Non-profits depend on donations for their survival. A website allows you to accept donations online, making it easy for donors to offer their financial support.
These days, an increasing number of people access the internet from mobile devices like smartphones or tablets. This means your website should be optimized for mobile, and accept donations via mobile devices, as well.
There's no question your non-profit needs a website that incorporates all the features we've mentioned above. Rather than struggle using a DIY website builder or spend your budget hiring a web developer to create your site, you have the option to use an online platform builder designed especially for the non-profit sector, like Ocoos Websites for Non-Profits.
Ocoos offers a full-service concierge who works directly with your non-profit to build a site that meets your needs and goals -- and integrates all of the features we've discussed. Ocoos also offers a 24-hour, US-based support network, should you have questions or issues you need immediately handled.