5 Essentials Every Remodeler Website Should Have Discover the Benefits of an Online Business Platform
Remodelers must focus on rebuilding homes -- not on building websites. Yet, having a robust website with a suite of full-service tools is exactly what remodelers need to attract new clients and drive their business.
Remodeling work can be all-consuming, and rarely leaves time to engage with clients, build your business, or optimize advertising or marketing efforts. A website with the following five features outlined below can help you do all those things and more.
Mobile-Optimized, Professional Showcase
Most people who are researching remodelers for a home improvement project will search for them online. This means having a professionally designed website is critical. It's equally important that the site includes cleanly written, SEO-friendly content, so that your site can be easily found and displayed by search engines. Finally, images should be bold, bright, and of high quality.
All these factors will give your site -- and more importantly, your business -- the appearance of trustworthiness, and help you attract new clients.
Additionally, the site should be optimized for display across mobile devices, since a majority of people now search the web from mobile applications.
2) CRM and Contact Management
Staying in contact with clients and engaging them with marketing campaigns, sales, and special offers has great impact on your remodeling business. You website must include a contact management system that collects names and email addresses of your clients, as well as a customer relationship management (CRM) system which tracks their behavior on your website.
The CRM allows you to develop highly targeted marketing campaigns for specific groups of customers. You can then reach them using your contact management tools.
3) Appointment Scheduling With Reminders, Digital Signatures of Contracts
Keeping track of your client appointments is made much easier with an integrated appointment scheduling tool which sends automatic reminders, helping eliminate missed or forgotten appointments. Plus, it's likely that you need your clients to sign contracts. Your website should offer this ability, as well, helping make the process more convenient for you and your customers.
4) Payment Methods
Never underestimate the importance of getting paid! Having payment tools which accept a variety of payment methods helps simplify the task and ensures you get paid on time.
5) Advertising Optimization and B2B Co-Marketing
Many remodelers buy into online advertising campaigns, and it's important to have the ability to track their successes and failures so you can adjust them accordingly. Your website should offer tools that allow you to do so, streamlining the process for you.
Finally, a website that offers B2B co-marketing will allow you to link with other related local businesses' websites, enabling valuable referrals.
While remodelers have the option of using DIY website building tools or hiring a developer to build their sites, those choices come with consequences. DIY tools can be complicated for remodelers who don't have technology backgrounds, and developers are very expensive.
The alternative is to use a tool designed specifically for remodelers, such as Ocoos Websites for Remodelers. Ocoos offers a full-service concierge who will work directly with remodelers, building them a website that incorporates these five features, and more, while still giving them total control over their sites. There is also 24-hour, US-based support offered as part of the Ocoos solution, should questions or issues arise.