Next-Generation Websites

Ocoos will build you an affordable and complete online solution.


Ocoos marketing Request a Demo

The Ocoos platform provides an unmatched array of business solutions... everything you need to succeed online.

Call (844) 669-3366

Next-Generation Websites


Ocoos will build you an affordable,
fixed price and complete online
business solution.



Request a Demo

put-your-business-online-simply-book Want to learn how to put your business online simply?

Read our free eBook.
Get It Now

ocoos-partner-network

How Much Should a Small Business Website Cost?

Once a small business makes the decision to boost their online presence, and leverages the power of internet to drive leads, a common question arises: how much will it cost to to build a website? In short, the answer varies from business to business. But to get a general idea, it is important for small businesses to take a step back and determine exactly what purpose their website will serve. Is it simply acting as a digital sign, a single-page presence that announces your existence to the world? Will there be customer interaction on the site, such as product sales, or appointment scheduling? Or, do you want to develop a full-service online business platform that incorporates customer relationship management (CRM) and in-depth data analytics? Once you've determined the site's purpose, it's time to sift through the pros and cons of your website building options. DIY Systems Many do-it-yourself website builders, such as Wordpress or Weebly, seem alluring at first glance, because of their low cost. In reality, a DIY system can be an extremely complicated solution for the average small business owner to manage. Although these website building tools have many plug-ins available which can be integrated onto a website, thus creating a robust online presence, they can be complicated to install and manage. The client is responsible for managing the site's design and overall user experience, tracking user behavior, updating the site and any plug-ins that were installed, handling site security, and scaling the system up if their business grows. Many of these systems do not have a devoted support system, and customers rely on community forums if problems or questions arise. What seemed at first the a simple, low-cost solution morphs into a sticky mess which often requires the help of a professional web developer. We've outlined this scenario below. Custom Developers Some small business owners would rather not tackle the task of building their own website and instead, hire a developer to do the job. A custom developer has the technical skills and know-how to create a full-service website, but it typically comes at a steep cost. Developers tend to charge steep hourly rates, and many of the tasks involved in building a website -- design, programming, content creation -- take multiple hours. One recent look at the tasks and costs involved in hiring a developer to build a website estimates that fees could rise to a hefty -- and shocking -- $25,000. Platforms: The Best of All Worlds Platforms offer an alternative to the previous scenarios. A platform is a single entity with a core set of functionalities that can be personalized by the businesses using it. Users don't have to install or update anything, because it is all managed behind the scenes. There's no need for downloading or managing plug-ins because they are already included as part of the platform's functionality. Popular platforms include Facebook and LinkedIn. A website building platform includes the following features: a core web presence that the customer can update and personalize standard methods for content creation deep functionality like CRM tools, social network management, data mining, analytics, and integrated e-commerce Compared to DIY tools or hiring a developer, platforms provide an enormous amount of functionality at a fraction of the price. Maintenance costs can be minimized because they are shared across all users of the platform. With a website building platform like Ocoos, customers have access to a full-service concierge who works with them to build a site the fully meets their needs. The client is then given complete access to their site to make future updates as needed. Plus, Ocoos offers 24-hour, US-based support, should questions or issues arise. Using a platform such as Ocoos can cost as little as $5,000, or one-fifth the price of other endeavors, while offering a clients a complete website solution.

...Read Full Article

The Question of Website Ownership

After a small business creates its website, questions often arise, specifically, who actually owns the site? And what is the value of that ownership? To address the question of ownership, let's take a look at the parts of a website. Every site consists of two critical pieces: The marketing copy The website publishing system. Marketing copy includes things like the company logo, images or videos that live on the site, and all of the site's original text. In nearly all cases, these components are owned by the company. The second part of a website is its publishing system. This system is the backend of your website, the entity that brings your website's design and content to appear as a website on a browser. These systems consist of complex pieces of software that handle multiple tasks: Displaying the website content across multiple browsers and devices Managing sessions with users and optimizing performance Managing interactions from users to your website's server Doing the above tasks in a secure and reliable environment Two kinds of publishing systems exist. The first type is an open-source system, in which the source code for the publishing system is made freely available and can be modified and redistributed. An example of an open source publishing system is WordPress. The other type is a platform, or application, such as Facebook, LinkedIn, or the Ocoos website builder. A platform is owned by a single entity and includes a core set of functionalities that can be personalized by the businesses using it. Regardless of which type of system businesses choose, they do not own the publishing system. But is that a bad thing? In a word, no. Owning a publishing system would be a weighty burden to bear. It would mean you'd own all the problems that come with updating and maintaining the publishing system's backend. You'd be responsible for fixing any issues that would inevitably arise, such as software bugs, and updating for new browsers or devices. Even open-source solutions have their shortcomings, chiefly because no one in the community is responsible for handling customer support, and engaging with the community requires a certain level of high-tech know-how. Understandably, most business owners would not want to oversee these tasks. The best bet for business owners is to publish their website using an application platform with full support, such as Ocoos. In fact, Ocoos owns the task of maintaining your website's backend and offers a place to address business issues and questions, providing great relief for small business owners.

...Read Full Article

5 Essentials Every Remodeler Website Should Have

Remodelers must focus on rebuilding homes -- not on building websites. Yet, having a robust website with a suite of full-service tools is exactly what remodelers need to attract new clients and drive their business. Remodeling work can be all-consuming, and rarely leaves time to engage with clients, build your business, or optimize advertising or marketing efforts. A website with the following five features outlined below can help you do all those things and more. Mobile-Optimized, Professional Showcase Most people who are researching remodelers for a home improvement project will search for them online. This means having a professionally designed website is critical. It's equally important that the site includes cleanly written, SEO-friendly content, so that your site can be easily found and displayed by search engines. Finally, images should be bold, bright, and of high quality. All these factors will give your site -- and more importantly, your business -- the appearance of trustworthiness, and help you attract new clients. Additionally, the site should be optimized for display across mobile devices, since a majority of people now search the web from mobile applications. 2) CRM and Contact Management Staying in contact with clients and engaging them with marketing campaigns, sales, and special offers has great impact on your remodeling business. You website must include a contact management system that collects names and email addresses of your clients, as well as a customer relationship management (CRM) system which tracks their behavior on your website. The CRM allows you to develop highly targeted marketing campaigns for specific groups of customers. You can then reach them using your contact management tools. 3) Appointment Scheduling With Reminders, Digital Signatures of Contracts Keeping track of your client appointments is made much easier with an integrated appointment scheduling tool which sends automatic reminders, helping eliminate missed or forgotten appointments. Plus, it's likely that you need your clients to sign contracts. Your website should offer this ability, as well, helping make the process more convenient for you and your customers. 4) Payment Methods Never underestimate the importance of getting paid! Having payment tools which accept a variety of payment methods helps simplify the task and ensures you get paid on time. 5) Advertising Optimization and B2B Co-Marketing Many remodelers buy into online advertising campaigns, and it's important to have the ability to track their successes and failures so you can adjust them accordingly. Your website should offer tools that allow you to do so, streamlining the process for you. Finally, a website that offers B2B co-marketing will allow you to link with other related local businesses' websites, enabling valuable referrals. While remodelers have the option of using DIY website building tools or hiring a developer to build their sites, those choices come with consequences. DIY tools can be complicated for remodelers who don't have technology backgrounds, and developers are very expensive. The alternative is to use a tool designed specifically for remodelers, such as Ocoos Websites for Remodelers. Ocoos offers a full-service concierge who will work directly with remodelers, building them a website that incorporates these five features, and more, while still giving them total control over their sites. There is also 24-hour, US-based support offered as part of the Ocoos solution, should questions or issues arise.

...Read Full Article

5 Reasons Tour Operators Need Their Own Websites

Tour operators must constantly drum up new business, attracting new clientèle and promoting their tour offerings. Traditional marketing can be costly and time-consuming, but a website with a full-service suite of features and tools can lift much of the burden.Most tour operators understand the value of a website, but few are leveraging the power of an online business platform to grow their business. While an investment in a truly expansive website will offer visible ROI, creating one doesn't have to be an expensive or tedious process. Below, we've detailed five reasons tour operators need their own websites. Build Awareness and Attract New Clients Most people interested in booking a tour do their research online, often using mobile devices. With this in mind, tour operators should consider their website their "front door." In fact, it offers new clients a first impression of your business. Having a professionally designed website with well-written, SEO-friendly text and high quality images is critical. Having a website that is search engine optimized will allow your website -- and your business -- to reach more eyes, as it shows up in search results. Additionally, because more and more people are searching the web from mobile devices, it's also important to have a mobile optimized website, that remains usable from a variety of devices. 2) Make Booking Tours and Payment Easy for Customers Obviously, your business relies on customers booking your tours and paying for them. This process can be made as easy as possible with a website that incorporates both booking tools, with automatic reminders, as well as an easy-to-use payment management system that accepts a variety of payment types and can incorporate discounts or coupons. 3) Engage Clients With CRM and Contact Management Once a client has booked a tour on your website, it's important that you capture their information with a contact management system. This includes gathering their name, email address, and phone number. Moreover, a smart customer relationship management (CRM) system will allow you to track user behavior on your website and create targeted marketing campaigns geared toward select customers. You can reach these customers using the information gathered by your contact management system. 4) Optimize Advertising Campaigns If you have decided to spend money on online advertising campaigns, you can easily figure out how successful the endeavors have been with website tools that track and analyze your campaigns. If the ROI is weak, you'll have the opportunity to adjust your campaigns as needed. 5) Manage Social Media Engagement Tour operators, like all business owners, must engage their clients on social media. Having a website that allows for social media management takes what could be a time-consuming task and makes it much simpler. Additionally, a website that incorporates positive review integration from websites like TripAdvisor, gives your business an appearance of trustworthiness. Creating an online business platform that incorporates these features and tools does not have to be an overwhelming experience for tour operators. While DIY website building tools exist, they are often difficult to use for people without technical backgrounds. It's also possible to hire web developers to do the work, but this can be a very expensive solution. Instead, tour operators can work with a platform tool like Tour Operator Solutions from Ocoos, which has been designed especially for tour operators. Ocoos offers a full-service concierge who will work with your business to build a website that meets all your individual needs and incorporates all the features of a robust business platform.

...Read Full Article

Automating Online Marketing for Entrepreneurs and Small Business Owners

Entrepreneurs and small business owners face a slew of daily challenges as they build and grow their businesses from scratch and without the help of a large team. One of the major keys to their business's success is executing a slick online marketing plan which ultimately drives business leads and conversions. But without the support of a large marketing department, how can they efficiently go it alone?

...Read Full Article

What is the Purpose of Your Small Business Website?

"Build Gorgeous Websites" says an advertisement from Wix.com, a recent entry in the website development tools arena. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you. Is this really the right way to think about your website ? What did one of the greatest designers of the century have to say about the topic ? "Design is not what it looks like or feels like. Design is how it works." Steve Jobs. It is helpful to remember that the primary purpose of a website is to facilitate the sales and marketing function of the enterprise. As such, a website has several critical functional roles: Communicate Basic Business Information: value statement to the customer location, contact information working hours and preferred communication mechanism background information which engenders trust and "thought leadership" Customer Engagement: eCommerce for products and services scheduling of interaction between clients/company update of consumer specific information analytics which help understand customer behavior Front-End of Business Operations coherence point for client contact information coherence point for sales information front-end for database to drive future marketing/sales initiatives For any website, form must follow function. For example, building an artistic website with a high degree of graphical content which cannot be consumed by search engines is not very productive. However, personalizing with appealing content above a clean functional infrastructure can be very powerful.

...Read Full Article

Internet Marketing for Small Business -- A Primer on Promotion and Placement

Any small business knows that marketing is an important aspect of building the business. The core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a strategy for differentiated value, the next task is to promote the company into the identified market segments. This is an area where one can spend enormous amounts of money with little incremental benefit, but this article will show that a smart small business can infact gain significant interest by using the appropriate promotion tools. Let's start with a list of the major available tools for promotion: Basic Signage: Business cards, Sign for your office, and simple marketing literature Outdoor Advertising: Billboards at various locations Media: Commercials in various media (Magazines, TV, Radio, Newspaper) Directories: Yellow Pages, chamber of commerce, or internet directories. Internet Search: Content and Advertising Networking: Physical (Chamber) and Internet (facebook, linkedin, etc) For small businesses, the most effective methods for promotion/placements in priority order are: Basic Signage: Although mobile devices are developing "apps" to communicate some of this information, a small investment in basic signage is well worthwhile. Internet Search: Given that most consumer research begins on the internet, becoming visible to the internet search engines is exceedingly important. Spending advertising dollars on search engines can provide some short term results, but a far more effective strategy is to build interesting content connected to your points of differentiation. Internet Networking: Gaining clients through networks builds the trust which will encourage a potential client to engage with your small business. In this context, business networks such as Linkedin can be very useful. Internet Directories: Listing on the appropriate internet directories helps to build a broader presence, and provides other mechanisms for search engines to discover your business. Typically, advertising investments in platforms such as YP.com do not make sense, because these limited search engines are generally not as effective as global search engines such as Google/Bing. Done correctly, the above four techniques can be incredibly effective, and as shown in the following article, cost as little as $50/month. As for the other promotion tools, media and outdoor promotion can be helpful in building general branding, but can also be very expensive. Unless you are willing large amounts of money, the benefit is limited. all the physical tools (Yellow page book, Chamber networking events, etc..) have limited value and are generally not very efficient.

...Read Full Article

Web Presence for Small Business -- Is the Web Industry Leading You in the Wrong Direction?

The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by "mass customization?" Every website is built with a different layout and functionality. This article argues that building websites using this model is very counterproductive for the vast majority of small business firms. In fact, this approach actually impedes the generation of economic value. Why? There are three significant reasons. Maintenance Costs: When a small business firm builds a website, either directly or through web developers, it has implicitly committed to the lifetime costs of maintaining that website. There are a vast number of reasons for updating a website, including a redirection or new opportunity for the business, an update in technology (the introduction of the iPad, for example), or simply a desire to take advantage of new web technology (liked Linkedin). There are many examples of small businesses that have built websites but do not have the resources or time to maintain them. Opportunity Costs: Most websites are built and maintained by a cottage industry of web developers. Many small business firms can't obtain enough bandwidth from the web developer to update their websites in a timely manner. This hinders marketing innovation for the business, because all actions are gated by access to web resources. Further, as new Internet technologies are introduced into the marketplace, the current toolkit approach forces everyone individually to update and integrate the new technology. Viewed at a market level, this is a truly massive amount of work. Business-to-Business collaboration: With different companies building their own unique websites, businesses cannot easily integrate their respective marketing messages to create a material impact in the marketplace. Also, it is impossible for small businesses to integrate synergistically with natural partners like banks and insurance professionals. Thus, customization actually leads to the loss of massive business opportunities for small businesses. What about builder solutions from companies such asWeb.com, GoDaddy, Vistaprint, or Wix.com ? Companies such as GoDaddy, Vistaprint, Wix.com andWeb.com increasingly have offered "web builder" tools. While these tools certainly aid in the ease-of-development of websites, they fundamentally do not change the paradigm of mass customization and have the same issues as toolkits such as Wordpress. What is the solution? In a word, the answer is platforms. Platforms differ from toolkits in that a single entity builds a core functionality that can be personalized by each business. Examples of successful platforms include Facebook, Linkedin, and Quickbooks. Today, small businesses have access to platforms such as Ocoos for their marketing function. These platforms have the following characteristics: Standard web presence driven by personalization with direct data entry by customer. Standard methods for integration of content. Deep functionality including natively integrated ecommerce, customer relationship management, social network management, data mining, and analytics. How do platforms compare to the toolkit approach? In a platform, the consumers of the website gain a standard look and feel. This contrasts favorably with the mass customization of the toolkit model, where customers have a potentially haphazard and unfamiliar experience. In a platform, small businesses have access to a deep functionality at a very affordable price. With a toolkit, most of the advanced functionality is not available to the small businesses, and if it is available, the small businesses have to integrate the technology themselves. In a platform, maintenance costs are minimized since they are shared over all users. For toolkits, the aggregate maintenance costs are massive and generally not supportable by most small businesses. In a platform, opportunity costs are eliminated because new Internet technologies can be integrated in a very efficient manner, unlike toolkit approaches that require integration on an individualized basis. Finally, the platform approach allows for a standard base upon which business-to-business marketing integration can occur. The mass customization resultant from the toolkit approach disallows this possibility. Do these platforms remove the need for digital marketers? No. Actually, the opposite is true. With these platforms, digital marketers can focus on core marketing much more efficiently than they currently can. Additionally, they can operate with a platform that can scale efficiently over time.

...Read Full Article

Technology Insurance for Small Businesses

When operating a small business, one has to worry about keeping current with technology to connect with the appropriate target customers effectively. However, the world of technology moves at a very rapid pace. In just a few years, social networking and mobile devices have become critical to the success of any business. Most small businesses built their marketing and sales infrastructure (websites, ecommerce) with no real thought towards technology obsolescence. Keeping up with these technological changes can be expensive both in time and money. The cottage industry of webdevelopers who have traditionally provided solutions have not helped the situation because they have built one-time custom solutions. How does one insure against this risk of technological change? A small business owner has had to deal with insurance - liability, workman's compensation, etc. But never before has someone had to worry about technology insurance.

...Read Full Article
View All Blog Posts

Wix Review vs Ocoos for Website Development

Wix, along with Weebly, have pioneered the world of Do It Yourself (DIY) website development. Wix focuses on providing a web editor where one can design a web interface without having to worry about the underlying HTML with a What You See Is What You Get (WYSIWIG) editor.. Indeed with Wix one has a large choice in templates which can be customized to your hearts content. Their tag line is "build gorgeous websites," and with some effort from the customer(2-3 hours typical), they largely deliver on that brand promise. In addition, Wix has started to build an "app-store" to integrate other third-party services (ecommerce/scheduling) which can be integrated into the Wix Dashboard. They claim to have over 45M customers and offer their websites for free. Overall, the Wix point-of-view seems to be: "Here is a tool-kit of templates, vendor integrations, api's with which you can build your business solution." The long term maintenance issues around scaling with devices, browsers, or newer internet technologies are left to the customer. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, browsers, and search. We take care of the technology, so that you can take care of your business!" In comparing the two solutions at a deeper level, Wix provides an attractive solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse when looking at capabilities for business owners to engage with their customers. Wix tries to address this problem with an "app-store," where third-party vendors integrate with Wix with functionality such as scheduling, documents, etc. However, integrating separately designed systems involves overhead for the customer, and maintaining consistency across revisions of devices/browsers is even harder. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website never mind integrate that site with plugins as well as maintain this combination across various browsers/hardware platforms with multiple vendors. Ocoos avoids this problem with a coherently integrated system which naturally scales with devices/browsers. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world), Wix is a fine solution, but if you want to operate a business, Ocoos provides a much fuller and deeply integrated solution.

...Read Full Article

Shopify Review vs Ocoos for Website Development

Shopify is the last of the Do It Yourself (DIY) website development companies such as Weebly and Wix. While having very similar functionality as Weebly, Shopify has positioned itself as the provider of ecommerce for your facebook page. Shopify has focused on providing a web editor where one can design a web interface without having to worry about the underlying HTML(WYSIWYG editor). Indeed with Shopify one has a large choice in templates which can be customized to your hearts content. In addition, Shopify has well integrated storefront for products. They claim to have over 100K customers and offer their website for free for 14 days. Overall, they offer a good product for a splash-page+product solution, and in-that, they can be a nice complement to selling products on sites such as Amazon and eBay. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business". In comparing the two solutions at a deeper level, Shopify provides an attractive solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse beyond offering an ecommerce store for products. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world) or want a splash page to complement an Amazon/ebay product strategy, Shopify is a fine solution, but if you want to operate a business which has a bit more complexity (especially services), Ocoos provides a much fuller and deeply integrated solution.

...Read Full Article

GoDaddy Review vs Ocoos for Website Development

Along with their dominant hosting/domain business, GoDaddy offers a Do It Yourself (DIY) web development tool. In terms of quality/ease-of-use, it is quite a bit more difficult to use as compared to Wix/Weebly/Squarespace/Ocoos. With some effort from the customer(2-3 days is not unusual), one can build a decent website, but to do anything real you will need a webdeveloper. That is, unless you are familiar with terms such as plugins, hosting, dns, etc. Overall, their headset is that we already provide you domain/hosting services, and we can provide a website builder in the process as well. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business". In comparing the two solutions at a deeper level, GoDaddy provides an adequate solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse beyond offering an ecommerce store for products. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world) or want a splash page to complement an Amazon/ebay product strategy, GoDaddy is an ok solution, but if you want to operate a business which has a bit more complexity (especially services), Ocoos provides a much fuller and deeply integrated solution out of the box. A webdeveloper can likely build more complex solutions using GoDaddy, but the costs (startup, maintenance, and opportunity) will be significant.

...Read Full Article

Weebly Review vs Ocoos for Website Development

Weebly, along with Wix, have pioneered the world of Do It Yourself (DIY) website development. Weebly has focused on providing a web editor where one can design a web interface without having to worry about the underlying HTML(WYSIWYG editor). Indeed with Weebly one has a large choice in templates which can be customized to your hearts content. In addition, Weebly has well integrated storefront for products. They claim to have over 20M customers and offer their website for free. Overall, they offer a good product for a splash-page+product solution, and in-that, they can be a nice complement to selling products on sites such as Amazon and eBay. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business" In comparing the two solutions at a deeper level, Weebly provides an attractive solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse beyond offering an ecommerce store for products. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world) or want a splash page to complement an Amazon/ebay product strategy, Weebly is a fine solution, but if you want to operate a business which has a bit more complexity (especially services), Ocoos provides a much fuller and deeply integrated solution.

...Read Full Article

Webs Review vs Ocoos For Website Development

Along with their dominant business-card/physical marketing material business, Vistaprint offers a do it yourself web development tool called Webs. In terms of quality/ease-of-use, it is reasonibly easy to use, certainly as compared to Godaddy, but has reasonably limited functionality.. With some effort from the customer(2-3 hours typical), one can build a decent website, but to do anything real another solution must be found. Overall, their headset is that we already provide low-end physical marketing services, and we can provide a website builder in the process as well. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business". In comparing the two solutions at a deeper level, Webs provides an adequate solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse beyond offering an ecommerce store for products. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world) or want a splash page to complement an Amazon/ebay product strategy, Webs is an ok solution, but if you want to operate a business which has a bit more complexity (especially services), Ocoos provides a much fuller and deeply integrated solution out of the box. A webdeveloper can likely build more complex solutions using Webs, but the costs (startup, maintenance, and opportunity) will be significant.

...Read Full Article

WordPress Review vs Ocoos for Website Development

Wordpress is the original website development engine. Starting as an open-source simple solution to blogging, wordpress has grown to a massive system which powers some of the most complex websites in the world. Thousands of developers work on wordpress, and beyond the core engine, hundreds of "plugins" are available for nearly any function under earth. There is no dedicated support, but there is a large community of developers who can answer questions. Overall, Wordpress is a developers ideal choice for building complex websites, but unless you speak the language of webdevelopers, it is overwhelming for most small business owners. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business". In comparing the two solutions at a deeper level, WordPress provides a programming environment to build a wide variety of complex solutions. However, unless you live in the world of developers, a typical business owner is more likely to expend large amounts of time learning and maintaining even simple websites. It is likely they will employ a web developer, but the cost/competence/responsiveness can be highly variable. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Thus, the comparison of a platform like Wordpress to the more automated platforms (Wix, Weebly, Squarespace, Ocoos) is really like getting a tailor to build your suit vs high-end ready-made. Yes, there are some companies who can afford the custom suits, but most of the world wants the off-the-shelf capabilities, cost, convenience of ready-made. Ocoos provides a much fuller and deeply integrated solution out of the box. A webdeveloper can likely build more complex solutions using WordPress, but the costs (startup, maintenance, and opportunity) will be significant.

...Read Full Article

Squarespace Review vs Ocoos for Website Development

Squarespace, along with Weebly/Wix, have pioneered the world of Do It Yourself (DIY) website development. Squarespace focuses on providing a web editor where one can design a web interface without having to worry about the underlying HTML(WYSIWYG editor). Indeed with Squarespace one has a large choice in templates which can be customized to your hearts content. With some effort from the customer(2-3 hours typical), one can build a decent website, but to do anything real you will need a webdeveloper.They claim to have over 2M customers and offer a 14 day free trial. Overall, their headset is to provide a toolkit for building website, and a fairly clean interface for web developers to integrate deeper functionality. Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The Ocoos value statement is an integration of the businesses front-end operations…the homepage, the core offerings, and business operations in a platform based approach. This integration allows an easily maintainable system which can be operational in as little as 20 minutes while providing scalability across devices/browsers. In addition, Ocoos offers concierge services to build the website for the customer. Overall, the Ocoos point-of-view is: "Here is a fully-integrated solution to your internet sales/marketing needs which has already been optimized for user interaction, devices, and browsers. We take care of the technology, so that you can take care of your business". In comparing the two solutions at a deeper level, Squarespace provides an attractive solution in the area of building the initial splash page for a company website..your Internet Storefront. However, the functionality becomes sparse beyond offering an ecommerce store for products. In contrast, the Ocoos system is optimized for the busy small business owner who does not have 2-3 hours to just build the website, and needs more complex business interactions…especially with a focus around services. Overall, if you desire a website which has little need for broader business functions (ex: announce a wedding to the world) or want a splash page to complement an Amazon/ebay product strategy, Squarespace is a fine solution, but if you want to operate a business which has a bit more complexity (especially services), Ocoos provides a much fuller and deeply integrated solution out of the box. A webdeveloper can likely build more complex solutions using Squarespace, but the costs (startup, maintenance, and opportunity) will be significant.

...Read Full Article
View Competitor Table

April
21

5 Different Website Builders For 5 Personality Types


If you are thinking about building a website and have done any research into website builders, you are probably sitting in a corner banging your head against a wall. There are so many options out there that it is easy to get overwhelmed. That's why we have put together this Buzzfeed-esq guide, with 5 different personality types and their matching website builder solution. After reading, you should feel a connection with one of these 5 characters and be able to match your personality to the website builder of your dreams.

Full Article at huffingtonpost.com


April
13

Hospitable by Nature and Intelligent by Design: Technology Solutions for Hotel Executives


Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.

Full Article at hotelexecutive.com


April
08

Design and Data: The Essential Elements for Online Success


If there are two elements, which every business owner should have and every industry should possess, few are more essential than design and data. Or: If a company is to succeed online – if it seeks to make an impression with style and substance, through a combination of intelligence and analysis – then it must have a distinctive website, which gathers and mines data about current and prospective clients.

Full Article at rescue.ceoblognation.com


Mar
08

The Real Estate Agent with the Technology to Succeed: The 'Democratization of Data'


Real estate professionals are more than experts about the properties they represent and the clients they advise. They are also champions of technology, advocates for new tools and resources to elevate their online visibility and more effectively market to prospective buyers and sellers.

Full Article at RealityTimes.com

View All Ocoos Press
mobile-websiteWant to become an Ocoos Reseller?

Make Money Helping Your Customers. Apply Now

Launched by Harvard/Kellogg Alums, Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. The leadership has a rich background in building innovative solutions, complex software development, and solving real business problems. In addition, the team has attracted an exceptional set of advisers with experience in fields such as retail (President Duracell), IT (CEO AMD), and services (SVP Progressive).

Learn more about the Ocoos Team.

How It Works

A store front open both day and night to offer customer service 24/7.
Ocoos Consists of 3 Major Parts
  • Homepage: Attractive mobile and search optimized company page.
  • Offerings: Easily sell products or services with our eCommerce, scheduling, and document capabilities.
  • Marketing Engine: leverage sales and customer data to drive new business.
A busy work desk with customer website displayed on many different devices.
Why is Ocoos "Next Generation"?
  • An integrated solution (website, eCommerce, CRM).
  • Rich capability to build complex services.
  • No need to manage hosting, domains, browsers, and devices.
  • Business-to-Business co-marketing.
A tablet being held displaying a magnet attracting many users through the use of internet technology.
How can I engage with Ocoos?

The Ocoos Advantage

Many different tech devices revolving around each other, showing the power technology insurance.
We Provide Technology Insurance:
  • We upgrade your site automatically, no worries!
  • We manage your domains, hosting, and scaling.
  • We automatically adapt to the newest devices.
  • We ensure you can handle emerging payment platforms, such as Apple Pay.
People holding mobile devises each displaying a features of the Ocoos platform. Shopping carts, directions, finances, search results, and travel options.
We Enable Complex Products and Services:
  • Allow customers to schedule your services.
  • Process payments for complex services (deposits, post-pay, etc.).
  • Enable customers to digitally sign and store agreements (liability, work completion, etc.).
  • Handle many other complex business tasks.
A map of the world with lots of different people of all races scattered all over the world and interconnected via the Ocoos B2B co-marketing platform.
We Enable B2B Co-Marketing:
  • Get trusted businesses to recommend you on the Internet. Accelerate your referrals!
  • Co-market with trusted partners on the Internet.
  • Amplify your brand by using your B2B network!

Ocoos Optimized Solutions:


Ocoos vs Competitive Alternatives

  • Personalized Website
  • Page Hosting
  • User Optimized Website
  • Mobile Website
  • Blog/Newsletter
  • Public Calendar
  • Ecommerce
  • Built-In Discount Manager
  • Online Scheduling
  • Sell Digital Media
  • Messaging
  • Digital Document Signing
  • Client Management
  • Sales Tracking
  • Social Media Tools
  • Flexible Security
  • B2B Recommendations
  • Concierge Service
  • Marketing Reviews
  • Bottom Line
  • Ocoos

  • Easy, Complete, and Affordable
  • Wix

  • Add-On
  • Add-On
  • Extra
  • Extra
  • Add-On
  • Extra
  • Pretty, Incomplete, and Expensive
  • GoDaddy

  • Extra
  • Extra
  • Extra
  • Extra
  • Extra
  • Extra
  • Complex, Unintuitive, and Expensive
  • Hire a Developer

  • $1500-$20,000
  • $5-$25/mo
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • $$$
  • Complex and Very Expensive
  • Ocoos

  • Level 1
  • Digital
  • Sign
  • Level 2
  • Customer
  • Engagement
  • Level 3
  • Marketing
  • Engine

Request a Demo

Call (844) 669-3366 or fill out this form:

*Demo time 15 - 20 minutes